Utility content strategy

​Your content strategy guides how you create, distribute, and manage content to meet customer needs and
support business objectives. You can produce content without a content strategy, but you’ll end up creating
inconsistent, off-brand, off-schedule, irrelevant content that doesn’t have an audience or a purpose.

To help you build and mature your utility’s content strategy, we recommend taking these seven steps:

1. Start somewhere

2. Collect input from customers and internal stakeholders

3. Identify your brand, audience, and messaging

4. Build a content team

5. Write reusable and discoverable content

6. Measure content performance

7. Govern your content